https://www.hipten.com/blog daily 0.75 2026-04-01 https://www.hipten.com/blog/connecting-applied-epic-to-salesforce-the-real-story monthly 0.5 2026-04-01 https://www.hipten.com/blog/pipelaunch-and-hipten-partnership monthly 0.5 2025-07-22 https://www.hipten.com/blog/5-salesforce-strategies-to-elevate-your-agency-above-the-competition monthly 0.5 2024-04-10 https://www.hipten.com/blog/turbocharge-your-insurance-firms-cold-outreach-mastering-salesforce-sales-engagement monthly 0.5 2024-04-05 https://www.hipten.com/blog/unlocking-the-power-of-salesforce-5-secrets-for-transforming-agent-management-in-the-insurance-industry monthly 0.5 2024-03-18 https://www.hipten.com/blog/transform-your-insurance-submissions-workflow-with-salesforce-streamline-prioritize-and-win-more-business monthly 0.5 2023-11-28 https://www.hipten.com/blog/streamline-your-niche-insurance-business-with-salesforce monthly 0.5 2023-11-07 https://www.hipten.com/blog/5-essential-lessons-for-implementing-salesforce-in-insurance monthly 0.5 2023-10-31 https://www.hipten.com/blog/5-ways-salesforce-crm-can-supercharge-your-ams monthly 0.5 2023-10-26 https://www.hipten.com/blog/breaking-free-from-vendor-lock-in-why-data-accessibility-matters-in-insurance-technology monthly 0.5 2023-10-18 https://www.hipten.com/blog/ensuring-compliance-when-selling-medicare-the-importance-of-call-recording-for-10-years monthly 0.5 2023-10-11 https://www.hipten.com/blog/how-to-route-calls-to-licensed-insurance-agents monthly 0.5 2023-10-11 https://www.hipten.com/blog/how-to-get-ivans-download-into-salesforce monthly 0.5 2023-10-11 https://www.hipten.com/blog/5-ways-to-attract-young-hungry-insurance-producers-to-your-agency monthly 0.5 2023-10-11 https://www.hipten.com/blog/paperless-in-minutes-transform-your-agency-with-easysend monthly 0.5 2025-07-22 https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/505369cd-f436-45fd-8db6-e50e1278a9dd/EASYSEND%2B-%2BPAPERLESS%2BIN%2BMINUTES.png Blog - Paperless In Minutes - Transform Your Agency With EasySend - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/2edf061e-5b54-491e-834c-3542f707c160/data%2Bcollection.png Blog - Paperless In Minutes - Transform Your Agency With EasySend - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/b9af46fe-5f29-4dce-9d9f-d32704544c1f/Salesforce%2Band%2BEasySend.png Blog - Paperless In Minutes - Transform Your Agency With EasySend - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/76e77e18-be6b-461c-892d-ee15d3dc3dfc/graphic-1606688_640.png Blog - Paperless In Minutes - Transform Your Agency With EasySend - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/5d1c36be-c6e3-4834-92f6-91d4ebb00340/Book%2Ba%2BFree%2BConsultation.jpeg Blog - Paperless In Minutes - Transform Your Agency With EasySend - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hipten.com/blog/hipten-and-veruna-partnership-announcement monthly 0.5 2025-07-22 https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/0e119cf7-5f7d-4f68-9153-3180e47c706e/HIPTEN%2BAND%2BVERUNA%2BPARTNERSHIP.png Blog - HipTen Partners with AMS Innovator Veruna - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hipten.com/blog/pardot-vs-marketing-cloud-whats-the-difference monthly 0.5 2025-07-22 https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/5eff4935-d166-469c-8ae1-be8ea8dcfc04/PARDOT%2BVS%2BMARKETING%2BCLOUD.jpg Blog - Pardot vs. Marketing Cloud - What’s the difference? - Make it stand out Sales and marketing teams have to collaborate to create an effective lead to sale conversion strategy but one of the biggest obstacles is the technology to support this effort. There is a lot of emphasis on the acquisition stages of the marketing funnel however, retention needs to be focused upon, as well. Having a dynamic email, content, and marketing platform can make a big difference in the overall ROI of any company. For insurance companies, Salesforce has been the choice automation platform for sales, marketing, and customer relations. Two highly effective marketing automation offerings inside of Salesforce are Pardot and Marketing Cloud. This article will take a more in-depth look into both of these features and compare them. What is Pardot? Pardot is a welcomed solution to marketing automation. It has been designed to help companies worldwide connect with their customers, capture more leads, and drive sales and ROI while also helping companies improve their retention rates. What does Pardot do? Pardot allows for marketing automation within Salesforce. It is best known and praised for its email automation, targeted campaign tools, and lead management capabilities. It provides smart sales and marketing solutions for B2B (business to business) relationships. What Can Pardot Do For Your Business? https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/4561c2ce-3fa8-4a7b-bde4-e54af73b273b/what%2Bdoes%2Bpardot%2Bdo.png Blog - Pardot vs. Marketing Cloud - What’s the difference? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/5f9316cf-c7cb-443b-8f9d-20be8084c8b7/Pardot%2Band%2BMarketing%2BCloud%2BShared%2BFeatures.png Blog - Pardot vs. Marketing Cloud - What’s the difference? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/e0355453-8e2e-418b-bbe9-8de9fba7722f/Book%2Ba%2BFree%2BConsultation.png Blog - Pardot vs. Marketing Cloud - What’s the difference? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hipten.com/blog/broker-portals-why-go-digital monthly 0.5 2025-07-22 https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/fd748886-7b7b-430d-a632-4d5d3d2e5659/why%2Bgo%2Bdigital.jpg Blog - Broker Portals - Why Go Digital? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/6a77eb93-ab84-4a78-bfb5-22e3cfb591aa/broker%2Bportals%2B-%2Bcustomer%2Bportals.jpeg Blog - Broker Portals - Why Go Digital? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/12ea959a-ca3e-4ee2-9fc6-d3aa76ada267/Salesforce.png Blog - Broker Portals - Why Go Digital? - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hipten.com/blog/how-insurance-agents-can-prevent-covid-19-burnout monthly 0.5 2025-07-22 https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/03eefd8e-490e-4e49-9638-0501441c3752/preventing%2Bburnout%2Bduring%2Bcovid-19.jpeg Blog - How Insurance Agents Can Prevent COVID-19 Burnout - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/e4713e06-2575-4e35-b8a6-6d1aca57375b/Recognizing%2Bthe%2Bsigns%2Bof%2Bburnout.jpg Blog - How Insurance Agents Can Prevent COVID-19 Burnout - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hipten.com/blog/insurance-companies-respond-to-covid-19 monthly 0.5 2025-07-22 https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/0240fbf1-312f-43af-9ba1-d593ab94decc/Insurance%2BCOVID.jpg Blog - Insurance Companies Respond to COVID-19 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/d286db61-3a77-43bf-a403-fbad8c146013/Insurance%2BDiagram.jpg Blog - Insurance Companies Respond to COVID-19 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/f204b87d-0d16-48d2-b3f2-4de605219e46/Liberty.jpg Blog - Insurance Companies Respond to COVID-19 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/a206db8c-58ab-4db3-8261-d85da2431699/download.jpg Blog - Insurance Companies Respond to COVID-19 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/3b5500b7-3acb-411a-943c-2800a5fda678/download-1.jpg Blog - Insurance Companies Respond to COVID-19 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/d6aab1a7-be2c-4908-99c7-d4a139453532/Geico.jpg Blog - Insurance Companies Respond to COVID-19 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/7ce90415-f7a9-4356-8373-fcc4ad44ef88/download-2+%281%29.png Blog - Insurance Companies Respond to COVID-19 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hipten.com/blog/small-business-in-a-crisis-covid-19-funding-and-support monthly 0.5 2025-07-22 https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/544621ef-a6ef-476d-9a63-53cb1c05c4c6/Funding%2Band%2BSupport%2BPrograms%2Bto%2Bget%2Byou%2Bthrough%2BCOVID-19.jpg Blog - Small Business In A Crisis - Funding and Support Programs to Get You Through COVID-19 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/c8528ba8-ff3e-4e3b-be10-51277491b674/COVID19-Update.jpg Blog - Small Business In A Crisis - Funding and Support Programs to Get You Through COVID-19 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/a7e9dd79-9dd2-46b2-8bd8-17f92501f2be/download-1.png Blog - Small Business In A Crisis - Funding and Support Programs to Get You Through COVID-19 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/bb3d68f1-5d8b-4bc0-b48d-4e5438bb0bc7/Prosper.jpg Blog - Small Business In A Crisis - Funding and Support Programs to Get You Through COVID-19 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/3f508f1a-37d5-431b-8f32-ca0b7b47f58f/Kabbage.jpg Blog - Small Business In A Crisis - Funding and Support Programs to Get You Through COVID-19 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/b254c8b9-f480-4fb1-8813-76c99d5828fe/download-4.png Blog - Small Business In A Crisis - Funding and Support Programs to Get You Through COVID-19 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/0bdb54e3-7efb-4f56-9620-681235958af5/SBA%2B-%2BSmall%2BBusiness%2Badministration.jpg Blog - Small Business In A Crisis - Funding and Support Programs to Get You Through COVID-19 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hipten.com/blog/insurance-industry-game-changer-salesforce-to-acquire-vlocity monthly 0.5 2025-07-22 https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/f8cba055-452b-473b-b917-671b95a839a1/Vlocity%2BBlog%2BPost.jpg Blog - Insurance Industry Game Changer Salesforce To Acquire Vlocity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/c5274fbf-b737-4456-baea-45ef756d755c/Vlocity.jpeg Blog - Insurance Industry Game Changer Salesforce To Acquire Vlocity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/3a898ba9-18ea-47d3-bd30-5af35d88c24a/INSURANCE%2BAPP%2BEXCHANGE.png Blog - Insurance Industry Game Changer Salesforce To Acquire Vlocity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/fe90e42c-63f9-442c-9e31-ef41cee68ed3/INSURANCE%2BAPP%2BEXCHANGE+%281%29.png Blog - Insurance Industry Game Changer Salesforce To Acquire Vlocity - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hipten.com/blog/crisis-communication-and-insurance-4-ways-to-bridge-the-gap monthly 0.5 2025-07-22 https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/548ed751-717f-4efb-b24a-346979203a70/INSURANCE%2BCOMPANIES%2B-%2B4%2BWAYS%2BTO%2BIMPROVE%2BCRISIS%2BCOMMUNICATION.jpg Blog - Crisis Communication And Insurance - 4 Ways To Bridge The Gap - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/14770b4e-5e1c-4ee2-8473-23f41f00155a/connection%2Bduring%2Bcoronavirus.jpeg Blog - Crisis Communication And Insurance - 4 Ways To Bridge The Gap - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hipten.com/blog/5-reasons-insurance-companies-should-be-using-salesforce monthly 0.5 2025-07-22 https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/8701b4b8-50d9-4e65-9259-e2e51750935d/image-asset.jpeg Blog - 5 Reasons Insurance Companies Should Be Using Salesforce - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/7af06efa-c599-49ed-b2a3-1ccea4525b15/sfdc-chatter-device.png Blog - 5 Reasons Insurance Companies Should Be Using Salesforce - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/f2c83ead-86b8-4b7c-a829-da24ab05ffb9/image-asset+%281%29.jpeg Blog - 5 Reasons Insurance Companies Should Be Using Salesforce - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hipten.com/blog/dreamforce-2019-learnings monthly 0.5 2025-07-22 https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/25c07787-7eb5-497e-a902-708c7e870a9b/image2.png Blog - Dreamforce 2019 Learnings - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/ae1a2fc0-17a4-457c-9fc1-9140a1483060/image3-1024x581.png Blog - Dreamforce 2019 Learnings - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/cce79b1e-f5fe-4415-8956-a11b573040cc/ezgif.com-resize-4.gif Blog - Dreamforce 2019 Learnings - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/60892cc6-e636-4dbd-9340-622c66ecee12/image5.png Blog - Dreamforce 2019 Learnings - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/0e76fc04-5bfc-40ee-a49d-a2c5dde4c64a/image4-1024x670.png Blog - Dreamforce 2019 Learnings - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hipten.com/blog/salesforce-for-insurance-loss-control monthly 0.5 2025-07-22 https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/630116e5-56ce-4c90-afb2-bf944ea7d3cf/adeolu-eletu-13086-unsplash.jpg Blog - Salesforce for Insurance - Loss Control - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/df2cd7e9-4b4c-4802-97de-47661de34fc0/helloquence-5fNmWej4tAA-unsplash+%281%29.jpg Blog - Salesforce for Insurance - Loss Control - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/d57e84eb-e654-4865-96dc-2181ea171d7d/stephen-dawson-qwtCeJ5cLYs-unsplash.jpg Blog - Salesforce for Insurance - Loss Control - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hipten.com/blog/how-do-you-build-a-list-in-pardot monthly 0.5 2025-07-22 https://www.hipten.com/blog/pardot-lead-source-why-is-the-field-empty monthly 0.5 2025-07-22 https://www.hipten.com/blog/crm-integration-for-your-insurance-company monthly 0.5 2025-07-22 https://www.hipten.com/blog/summer-2019-salesforce-updates monthly 0.5 2025-07-22 https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/f7b1d329-7513-40f2-84e6-f6e011d15c4a/summer-19.jpg Blog - Summer 2019 Salesforce Updates - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/c73ffb6b-ca3e-4362-9191-5789d40e4807/Screen-Recording-2019-06-04-at-12.26-PM-4.gif Blog - Summer 2019 Salesforce Updates - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/83319789-be22-4fb2-ac3e-19fcb7ff1522/Screenshot_4.png Blog - Summer 2019 Salesforce Updates - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/3e688ffa-ecd2-4666-bf2b-69a65679b246/image-asset.png Blog - Summer 2019 Salesforce Updates - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hipten.com/blog/benefits-of-a-self-service-portal-for-insurance-companies monthly 0.5 2025-07-22 https://www.hipten.com/blog/insurance-policy-number-management-made-easy monthly 0.5 2025-07-22 https://www.hipten.com/blog/5-ways-to-improve-customer-support-for-insurance-companies monthly 0.5 2025-07-22 https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/3c28a0ef-f6f6-4caa-9c1b-878346d408d6/CRM-Integration-1-300x200.jpg Blog - 5 Ways to Improve Customer Support for Insurance Companies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/a3784f7c-d209-4b01-aa67-815d648c7971/Insurance-Policy-1-300x169.jpg Blog - 5 Ways to Improve Customer Support for Insurance Companies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/36e234bd-7b6d-4c13-9b43-d99be8c995db/Self-Service-Portal-1-300x200.jpg Blog - 5 Ways to Improve Customer Support for Insurance Companies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.hipten.com/blog/pardot-lightning-app monthly 0.5 2025-07-22 https://images.squarespace-cdn.com/content/v1/64cbaa467769f01abd55053e/3b32d1e5-9c7e-426f-9c90-310e3cc1b398/Screen%2BRecording%2B2019-01-15%2Bat%2B08.16%2BPM.gif Blog - 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